Marketing Director

Our client is a well-funded, early stage start up founded by key industry leaders with a mission to make media more valuable through better measurement. 

Words that describe their business are disruptive, modern, technology / platform, evolutionary datasets and capabilities, massive momentum, expertise, fast-paced environment, entrepreneurial culture.

They are looking for a candidate with a strong understanding of advertising, cross media measurement and impact and who are excited by the promise of an unparalleled full funnel 360-degree understanding across the marketing “ABCS”.

The ideal candidate is a creative, strategic thinker who has proven experience in the market research industry.

Key Responsibilities

• Marketing Strategy & Execution:

• Execute multi-channel marketing campaigns

• Continuously refine and optimize strategies based on performance data and market trends.

• Lead Generation & Conversion:

• Develop and implement inbound marketing initiatives that generate high-quality leads.

• Work closely with the sales team to ensure a seamless transition from marketing leads to sales-qualified prospects.

• Analyze and report on campaign performance, focusing on lead generation metrics and ROI.

• Content Creation & Communication:

• Write compelling marketing research content, such as blog posts, case studies, whitepapers, and articles that resonate with our industry audience.

• Manage and update the company’s digital presence, ensuring content is optimized for search engines and engagement.

• Leverage LinkedIn for content distribution and engagement, including regular posting, community management, and targeted outreach to industry influencers.

• Event & Partnership Coordination:

• Assist in planning and executing industry events, webinars, and conferences to boost brand visibility.

• Manage submissions for trade shows and industry publications to secure speaking opportunities, thought leadership placements, and press coverage.

• Cultivate and maintain relationships with industry influencers, partners, and media outlets to amplify our marketing efforts.

• Analytics & Reporting:

• Track and analyze key performance indicators (KPIs) across all marketing campaigns.

• Prepare regular reports detailing campaign performance, lead generation trends, and insights for continuous improvement.

• Use data-driven insights to inform adjustments in strategy and campaign planning.

• Administrative Support:

• Coordinate marketing calendars, schedules, and project timelines to ensure timely execution of all initiatives.

• Assist with budget tracking and resource allocation for marketing activities.

Qualifications

• Prior experience writing marketing research content and developing strategies that resonate with a B2B audience.

• Deep understanding of inbound marketing principles, with hands-on experience in lead generation tactics.

• Proficient in leveraging LinkedIn for marketing campaigns, including content posting, networking, and community engagement.

• Proficiency with digital marketing tools and platforms (e.g., Google Analytics, social media management tools, email marketing software, CRM systems).

• 2+ years of experience in marketing coordination, digital marketing, or a similar role

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• Personal Attributes:

• Creative, proactive, and results-oriented with a passion for marketing and innovation.

• Collaborative team player who thrives in a fast-paced, dynamic environment.

• Self-motivated and adaptable, with a commitment to continuous learning and professional development.

Our Client is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.